Media planning & buying
Each brand is unique and depending on a client´s type of business and his needs also requires a specific approach - mix of communication channels, placement and expences. Integration of analytical tools of the Company and creative, tailor-made solutions are those facilities to support the brands in today´s rush world.
Our services help to build and strengthen our client´s brand, improve the positive awareness and in the end increase the sales.
- Competitor media monitoring / GRPs
- Strategic planning (media-mix, budget, timing, media balance, annual media plans development)
- Tactical implementation planning (media titles, frequency, timing, formats, placement)
- Media buying
- Postbuy analysis
- Media training of a customer´s marketing team
- Coordination on multi-national level
- Other services, upon customer´s request
Initiative has both international patented and local – tailor made software tools. Clients can thereofe benefit from this “Intelligent planning” outputs in all pre-defined campaign parameters.
| YETTI | Market Analysis - a competitor media environment, postbuy analysis Works with A-Connect TNS data , anad also with peoplemeter data (Mediaresearch) |
Local tool TV, Tisk, Radio, Outdoor |
|---|---|---|
| Data Analyzer / TGI | Targeting, Market information, opinion. Software works with a large database Market (Czech and Slovak TGI) | Local tool All media |
| Intiution | Targeting, Market information, opinion. Software enables to process online questionnaries / research | Share IM Internet |
| IM Clusters | Targeting and search for Insights tool. Based on consumer cluster as per Synergy Social Values. Developed in cooperation with Median (MML/TGI). Enables consumer identification and targeting based on motivations, opinions and provides an inspirational value during a planning process. | Patented IM tool All media, limited usage for TV |
| IM Radar | Media selection tool, patented toll based on exclusive research performed in cooperation with Median (MML/TGI). Enables to select the most appropriate communication channels with respect to a category, marketing goal and a target group. | Patented IM tool All media |
| IM Matrix | Media plan optimization. The most matured planning tool in the world. Compares various strategy alternatives with respect to the media and time split. Based on large research, not on a random duplication. | Patented IM tool TV, Print, Radio, Outdoor, Internet |
MAGNA Global is one of the world's largest media services firms. MAGNA works on behalf of the Interpublic Group's media specialists, including Universal McCann, Initiative Media, and other IPG media shops around the world. MAGNA Global negotiates media on behalf of aggregated clients from these agencies.
IPG clients all around the world can therefore benefit from working with one of the companies in a double way – the first with an Intelligent Media planning process, using unique and patented software planning tools and second, having the ultimate prices of advertising space.
Please feel free to contact us for more information, either by phone at: (+420) 225 341 175, or send us a message using the contact form.
