23. Audit / Analyse / Research
Do you want to know more about your customers? See how they behave, if they buy in the morning or in the evening, where do they come from to your site and where do they leave to? And why they do this?
Our tools will tell you.
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Website usability analysis
Our website usability analysis can disclose a lot. You will learn if is your website developed to meet the goals you have set, alternatively what the goal should be. A website usability covers many factors, like e.g.:
- graphic items organizing
- usage of colours
- user friendliness
- navigation & orientation
- quality of site wording and navigation scripts
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User behaviour analysis
Why are most of the people visiting zour site at 10.00 a.m.? And not in other time? And why are they leaving to your competition?
A user behaviour analysis will answer these questions. It can arise either from .log files (text information, that are saved within every webserver and are available to every administrator) or using your current online traffic measuring system (if you use any).
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Efficiency audit
Finance are always important and there is no exception for your website. Our efficiency audit combines both previous analysis and also reflects the marketing-commercial value – return on investments. The audit analyzes the inputs and outputs and also calculates and developes the tools leading to the ROI (Return on Investment) increase both in short, mid and long term point of view.
