2. Advertising campaigns
Online advertising is distinctive from a classic advertising in several ways:
- Interactivity: ad consumers are just 1 click away from the desired action
- Flexibility: campaign launch and prospective changes can be done almost immediately
- Exact measurability: you know how much for how much
- Targeting: exact targeting within your TG saves your money
Banner / Display advertising
Banner advertising is among the most original Internet adverstising ever. Banners are ad squares or stripes, placed to a frequently visited websites. Banners enable click through to a target client´s website.
If the banner is placed at visible position of the selected website and has an interesting motion, even the small size can have a big impact. It all depends on the capability of your online advertsing consultant. Thanks to an „Intelligent planning“ you can therefore reach a high effectivity with a small funds.
Advantage of banner ads:
- ower price in comparison to other types of media, while same or better efficiency
- up to date way of presentation
- works well both for brand-image and products campaigns
E-mail marketing
Direct mail is probably the most frequent and popular email marketing tool. It´s a commercial presentation distributed by email, very often distributed to freemail service users or registered users of certain websites, who agreed to be sent by a specific content. It has a look of an electronic leaflet / app, in A4 format and can include pictures and links leading to advertiser´s website. Direct mail is suitable both to attract new and current customers, to repeat their spendings.
PPC (pay per click) advertising
PPC reklama is among the most efficient types of online advertising, while payingonly per action a user performs – click and not for advertising display.
PPC adverts can be placed either to search sites / portal systems and pair it with selected keywords or bind it with a relevant content / articles at news sites (see samples bellow).
Using a suitable combination of these 2 PPC systems, excellent commercial effect can be reached even on a longterm basis. Your ad (product / service etc.) is visible at the time when consumers are searching for it – in the phase of own consumer research or in a consequent decision making time.
Search sites – key words
Context (content) advertising
Initaiative Media can perform successful campaigns at following systems:
If you´re interested how can Internet help your company, feel free to either call us at: (+420) 225 341 172 or or send us an email using the contact form.
