Our work
Our entire work is influenced by a philosophy saying, that our client´s marketing expences are not just costs but an investment. We plan in detail all advertising activities in both traditional and new media to maximize the value of our client´s investments with regard to marketing goals leading to growing sales and consequently - client´s profit.
Each brand is unique and depending on a client´s type of business and his needs also requires a specific approach - mix of communication channels, placement and expences. Integration of analytical tools of the Company and creative, tailor-made solutions are those facilities to support the brands in today´s rush world.
References
BMW
We started to work with Initiative Media Prague since January 2007. The agency network as well works for other countires in our region since that time.
Initiative prepares media communication strategy and also provides media planning and buying. I am very happy and proud to work with Initiative as the agency focuses on customer needs. The whole team understands our company goals that helps us to meet our targets.
I really appreciate their attitude which shows effectivness of media spending.
Best regards,
BMW Group, Czech Republic
Petr Minařík
Marketing Manager
Ministry of Industry & Trade, Czech Republic
JUDr. Ing. Bretislav Gregr
Director of Structural funds coordination section
Ministry of Industry & Trade, Czech Republic
Prague, April 16 2008
No.: 17517/08/08100/312
Regarding to the fact that a Structural funds section can´t execute all particular operations by its own , (PR and media campaigns, conference management, public opinion polls, leaflets and publication production etc.) a various promotion activities are being therefore provided by external suppliers.
In 2006-2007 had a Section of Structural Funds Coordination (SSF) used, among others, the capacity of the media company Initiative Media Prague Ltd. and has experienced a very professional, reliable, creative and open approach when launching a succesfull TV campaign to promote an Operation Programme for Business and Inovations (OPPI). All deadlines included in the contract were met in time.
The campaign has been on air both on nationwide public and private TV channels (CT, Prima) since Dec 15, untill Jan 31, with total no. of 151 spots realized.
Ministry of Industry & Trade, a Section of Structural Funds is very happy both with Initiative´s approach and quality of services so with campaign results.
Tchibo
After 5 years spent in the Czech republic as a country manager of Tchibo I´ve decided to take and advantage of returning back to my homeland. I would like to thank you for your excellent cooperation, we have experienced with you in last 5 years in the Czech and Slovak republic. I do appreciate an open and professional collaboration, that met our business objectives and got us many satisfied customers.
I wish you a very good luck,
Kind regards,
Artur Starek
General Manager
Tchibo Prague / Tchibo Slovakia
AXA
Reference Initiative Media
A cooperation of the financial group AXA and a media agency Initiative Media Prague dates back to y 2006. Since then we cooperate and set the media communication strategy with the main agency focus for media planning & buying.
Professional & creative approach, negotiation skills and a time adaptability are among the most values I do appreciate when working with the Initiative people. Although as for the size of the company, Initaitive is not the biggest one, a valuable client service, quality of both strategic and detail planning, analytical skills and human way of thinking is what makes the difference for us and our business.
We have also been happy to when working on consulting services in a sports marketing industry, negotiating sponshorship actions related to the AXA arena (a football stadium of a major Prague´s soccer team Sparta Praha).
Miroslav Sebena
Marketing Director
Czech & Slovak republic
GORE-TEX
Partnership
W.L. Gore & Associates GmbH
and
Inititiative Prague
Since three years we are working with Initiative Prague as our Media Agency for the Czech Republic. I want to point out, that this agency and the team is one of the most professional and creative partner that I have ever worked with.
I can strongly recommend Initiative Prague as a reliable, dedicated agency and I am looking forward for the future of this partnership and great concepts, plans and executions.
Kind regards
Mark Siegl
Marketing Leader Garments
W.L. Gore & Associates GmbH
