Initiative Group
Initiative is one of the world's leading independent media services companies. We manage strategic media planning and buying for a wide array of leading corporations including Bayer Corporation, Johnson & Johnson, The Home Depot and Unilever. A global powerhouse, we operate 98 offices in 58 countries on six continents.
More information about Initiative Group can be found at: www.initiative.com
Interpublic is one of the world’s largest advertising and marketing services companies, comprised of communication agencies around the world that deliver custom marketing solutions on behalf of our clients. These agencies cover the spectrum of marketing disciplines and specialties, from traditional services such as consumer advertising and direct marketing, to emerging services such as mobile and search engine marketing. With hundreds of offices in over 100 countries and approximately 43,000 employees, our agencies develop marketing programs that build brands, influence consumer behavior. And sell products.
Interpublic was incorporated September 18, 1930 under the name McCann Erickson, which was changed to The Interpublic Group of Companies, Inc. A company is based in a New York city, in USA and is ranked at Fortune 500, the annual ranking of America's largest corporations.
More information about Initiative Group can be found at: www.interpublic.com
MAGNA Global is one of the world's largest media services firms. MAGNA works on behalf of the Interpublic Group's media specialists, including Universal McCann, Initiative Media, and other IPG media shops around the world. MAGNA Global negotiates media on behalf of aggregated clients from these agencies, which in 2006 amounted the turnover of EUR 134 mil. in NET prices. MAGNA Global is also one of the world's premier agency-owned production companies, creating original programming for television and other media.
IPG clients all around the world can therefore benefit from working with one of the companies in a double way – the first with an Intelligent Media planning process, using unique and patented software planning tools and second, having the ultimate prices of advertising space.
In the Czech Republic, Magna Global is represented since 1999 by a Magna Global Ltd., based in a capital city, Prague.
More information about Magna Global can be found at: www.magnaglobal.com
